85%
of CEOs say they need more support navigating disruption
AlixPartners, 2026
Reframe Leadership
Every CEO right now is being tested by winds they didn’t choose.
And the questions that keep surfacing aren’t the ones in the Board pack.
- Am I up to it?
- What am I not seeing?
- If I stumble — does the Board still have my back?
- Do we have the right people in the right seats?
None of these are questions you’re supposed to have already answered. They’re the job.
The instinct is to grip tighter. There’s a more durable way to stand in it.
(02) — The Weight
Under real pressure, we typically do three things:
—
We hold on tighter — reaching for control and certainty, even when neither exists.
—
We retreat to what's familiar and perform certainty we don't feel — a facade that quietly robs the system of its ability to adapt.
—
We carry the load heroically instead of sharing it, so the system never has to fully face what's actually happening.
Leadership isn’t about blame. It’s about growth. We hold real compassion for why this happens — and real accountability for what it takes to lead differently.
(03) — What The Data Is Showing Us
The usual approach — build resilience, build capacity — isn’t producing the results leaders need.
This isn’t a motivation problem. It’s showing up in the numbers, at every level of the organization.
30%
of CEOs are confident in revenue growth over the next 12 months — down from 56% in 2022
PwC Global CEO Survey, 2026
22%
manager engagement globally — the steepest decline of any group
Gallup, 2026
$10T
in productivity lost to disengagement worldwide
Gallup, 2026
The tree that survives the storm isn’t the stiffest.
Roots and trunk hold. The crown adapts in real time. Growth shapes what it becomes next season. Grounded Agility is that same motion — in a person, a team, an organization.
(04) — Hold. Adapt. Shape.
Hold. Adapt. Shape™. Three moves, one continuous practice.
Not a trait you have. A practice you return to.
How we’re coming at the problem
Select your lens. The same motion, at every scale — choose the one that’s yours right now and the three moves below shift to match.
Hold
Ground the system. Confront reality, name the fear, and make sense of it together.
Grounded Presence
Identity, nervous system and values as the anchor.
Adapt
Widen the lens. Let go of old stories, invite new information, and find the courage to see differently.
Expanded Awareness
Sense-making that widens your own range.
Shape
Author the future. Flex, shift, and act to build what's next.
Intentional Becoming
Deciding who you're growing into next.
Each pass isn’t a repeat — it’s a turn of the spiral, building more capacity than the one before.Explore Hold, Adapt, Shape in depth
(05) — How We Work
Three ways the work takes shape.
Starting from Self Leadership — the lens you chose above. All three remain open to you.
01 — Strategy
Strategic Planning — including Execution Capacity
We build execution capacity directly into your strategic plan using Hold, Adapt, Shape™, so it survives contact with the people who have to run it.
Who this is for
Organizations building or refreshing a strategic plan who want execution capacity designed in from the start.
02 — Capacity
Developing Organizational Capacity
We partner with organizations to build change, capacity, and effectiveness at scale — starting with the CEO and executive team, then rolling out across the organization.
Who this is for
Organizations ready to commit to sustained, structural change over years, not a single workshop.
03 — Coaching
Your lensExecutive Coaching
We build presence under pressure by strengthening who you already are, grounded in 25+ years of understanding what senior leaders actually deal with.
Who this is for
Any leader, from new to senior leadership through Managing Director/CEO roles.
(06) — The Practice
- 25+ years of practice
- PCC-credentialed. MBA.
- A seven-person facilitator practice
- Trusted by CEOs across two decades of tenure
About Reframe
Reframe has been supporting leaders at every level, and organizations through large-scale change, for more than two decades — built on Hold, Adapt, Shape™, a practice for staying grounded, adapting to what’s changing, and shaping coordinated action under real pressure.
Meet the Founder
Larry Hulsmans founded Reframe Leadership out of hands-on leadership experience — in the military, in consulting, and in deep leadership development work. That experience shaped a conviction: lasting change comes from leaders letting go of old identity stories and reframing how they see themselves, their problems, and the world.
He holds a B.A. in Strategic Studies from the Royal Military College of Canada and an MBA from Queen’s, and is a Professional Certified Coach (PCC) with the International Coaching Federation. He is currently Founder and President of Reframe Leadership. His background includes a faculty role at the University of Alberta School of Business, Executive Education, teaching strategic planning, change management, and network leadership; Executive Director of Leadership Development at The Banff Centre; Managing Director of Ajilon Management Consulting in Ottawa; and 13 years in command positions with the Canadian Forces in Germany and the former Yugoslavia.
Ginette Gamache, B.Ed, MCPsy
Facilitation and counselling psychology; public-sector and nonprofit clients.
Erin Waddell, PCC
Practical leadership development, one-on-one and workshop-based.
Richard Monette, MA, BSc, BEd
Performance coaching across business, education, and sport for 35+ years.
Colin Funk, Creative Lead
Creative-process facilitation through experiential and theatre-based work.
Franc Godri, BA, PCC
Leadership and performance culture, drawing on a military and aviation background.
Mike Shaw
Experiential and outdoor-education facilitation, 25+ years, ACMG/ACCT certified.
(07) — What Clients Say
In their words.
“Larry has been a trusted advisor and coach to both new and long tenured leaders at FCC for almost two decades. His ability to help individual leaders unlock their full potential to successfully serve their employees and support the achievement of FCC’s business objectives is invaluable.”
Mike HoffortPresident & CEO · Farm Credit Canada
(06) — Diagnostic
Grounded Agility Snapshot
When change, challenge, and complexity hit, how do you — and your team, and your organization — typically react? Rate each honestly. Start with yourself; add Team and Organization for a fuller picture.
These aren’t skill gaps. Each reactive pattern is usually protecting something — a fear of not being enough, of losing control, of being exposed. Naming the pattern is step one. Naming what it’s protecting is the real unlock.
Hold
Push through, mask what I'm feeling, and keep moving without checking in with myselfPause, name what's actually going on for me, and choose my next move on purpose
Adapt
Push harder, double down on my approach, enlist others in my perspectiveStep back, gain perspective and new information, and investigate other possibilities
Shape
Defend the strengths that made me successfulTry a new approach even when the old one still works
Grounded Agility Snapshot
Move any slider to begin. Your score reflects only the levels you actually complete — nothing is extrapolated.
Each level is scored only from the sliders you answer there. Complete more than one level to see your overall score and the single move-at-scale where capacity is thinnest.
(08) — Insights
Ideas from the practice.
Distrust has risen, confidence in leadership has eroded, and many teams are carrying fatigue, grievance, and quiet disillusionment. Our essay series map a path from the conditions leaders actually face to the inner capacities required to lead well within them: presence, discernment, letting go, and agency.
(09) — Connect
Connect with us to explore how you can lead effectively in complexity and load.
Whether the challenge sits with one leader, a team, or the organization as a whole, the work begins with a conversation about the load you’re carrying — and what it would take to carry it differently.